What prevents people from being remarkable (like Seth Godin said)?

I spent over six months reading all about Seth Godin. His books, his blog, his interviews, and even the recap from people obsessed with what he said. I was obsessed with his mind, too. I want to deeply internalize his philosophy about marketing and creating great works.

His core idea is simple. Be remarkable. Create work that matters deeply to a small group of people. Work they love so much they want to share it, because it create significant changes in people’s life. Because it helps them express their own worldview, their own culture, their own way of seeing.

If you're not remarkable, you're invisible. In this era of infinite noise, being average means being ignored.

But what I kept wondering is Seth tells us to be remarkable. He's been saying it for decades. And yet most people aren't. Most people stay invisible.

What actually prevents them?

Is it fear? Lack of courage to express themselves? That's his answer. But I don't think it's the whole truth.

The deeper problem is the lack of love.

Most people can't choose what to work on because they can't define what they love most. Everything feels attractive. Every path seems interesting enough. So they spread themselves across many things, going deep into none.

They enjoy many things. But they aren't obsessed with anything.

Without obsession, there's no direction. Without direction, effort scatters. You can work hard for years and build nothing remarkable because you never chose what to pour yourself into completely.

You can do almost anything. But not everything.

Being remarkable requires choosing one thing and giving up the rest. And you can only do that when you love something enough that the sacrifice stops feeling like sacrifice.

This is why finding what you love is the real work.

Not thinking about it. Finding it. Through exploration, experimentation, paying attention to your own life.

What creates genuine enjoyment for you? What do you return to without being forced? What are you willing to stay with when it gets hard?

These patterns reveal what you actually love. And once you see it clearly, the direction becomes obvious.

Love is realizing you have no choice but to give up everything else.

Being remarkable starts with being remarkable to yourself.

It means doing work that excites you while you're doing it. Work you love so much you do it wholeheartedly, not for recognition, but because something in you needs to pull it out and share it with the world.

Others see it as remarkable because of resonance. What's true for you can be true for them. The authenticity travels.

To love is to resonate.

But sharing what you love requires vulnerability.

Vulnerability is stepping into the unknown with something that matters to you. Building from your own thoughts. Exposing what you actually care about.

This isn't about being small or fragile. It's the opposite.

Vulnerability is realizing that the ideas inside you are larger than your ego. The work wants to expand beyond you. It wants to reach others, to become part of something bigger.

The ego wants to keep things safe and contained. Vulnerability is letting go of that containment. Letting the work break out of you and connect to something larger than yourself.

This is why vulnerability takes courage. You're not just exposing yourself. You're letting something bigger move through you and into the world.

People search for formulas. Frameworks for storytelling. Methods for standing out.

But there's no methodology for remarkable.

Only vulnerability. Only telling the truth about what you love and letting it resonate with whoever it reaches.

Vulnerability connects because it's honest.

It resonates because it's true.

That is the beauty of resonance.

— From Hieu