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The Simple Value Proposition Canvas - Developing your 'Problem-Solution' Pair
One of the biggest mistakes service businesses make is designing a solution that solves nothing. People buy a drill because they believe it will give them a hole, which allows them to hang a bookshelf.In essence, customers buy a solution that addresses their problem, enabling them to gain specific benefits.
One of the biggest mistakes service businesses make is designing a solution that solves nothing.
People buy a drill because they believe it will give them a hole, which allows them to hang a bookshelf.
In essence, customers buy a solution that addresses their problem, enabling them to gain specific benefits.
However, many early-stage businesses lose clarity about the problem they are solving.
This often happens because they focus too much on making their services “better” or “cheaper” than competitors. They aim to be flashy tech startups, talking about AI, blockchain, Web3, big data, etc.
In doing so, they stray far from the most “simple” and “clear” way to promote their services—ways that could make their businesses effortlessly differentiated and indispensable.
The “Problem-Solution Couple.”
Read more about it in the carousel.
How Fujifilm built a brand that markets itself through believers.
The clients who become evangelists aren't the ones who agree with the consensus. They're the ones who've been waiting for someone to validate their different way of seeing.
Aesop: The brand that refuses to convince you
When a brand stops trying to convince people and starts trusting them to recognize what they're experience
What reMarkable can teach you about building a deep brand (that sells itself)
How you can build a brand your dream clients market themselves toward.
Why the best clients never need convincing
Convincing creates shallow clients. Not because they’re bad people. Because the relationship was built on push-pull and persuasion, not resonance.